Developed, managed and executed annual marketing and sales brand plan focusing on product lines, budgets, sales tools, wholesaler and retailer programs, sponsorships, advertising, events and promotions.

Supported annual strategic planning process, leading tactical planning, monitoring trends and reporting on marketplace changes.

Implemented and managed DAM software supporting marketing, sales, wholesalers, retailers and brewpub locations for consistent brand messaging and integrity.

Built brand guidelines for corporate and brand identities. Created and maintained over 700 digital assets, templates and sales collateral for B2B and B2C sales and marketing initiatives. 

Worked closely with sales and brewpub operations departments to increase consumer engagement, brand awareness and brand loyalty by 15% year over year through marketing trends, key opportunities for innovation and optimization.

Researched, executed and managed consumer loyalty app leading to a 35% increase in brewpub traffic.

Launched, designed, merchandised and managed in-house and online retail merchandise program increasing revenue by $1M.

Collaborated and coordinated with cross-functional teams, including external marketing and PR agencies; domestic and overseas merchandise and promotional vendors; and internal teams (social media, events, and graphics) to drive cohesive successful campaigns.

Designed, managed and organized all print, digital, social, consumer and wholesaler newsletter and promotional campaigns.