Hello. I'm
JONATHAN HAVLIK.
Vision-focused strategic brand builder, successful analytical marketer and well-versed creative designer with multi-disciplinary experience and proven accomplishments in building brand identity, expanding market share and driving company growth in both B2B and B2C through collaboration, organization and innovation.
PROFESSIONAL SKILLS.
GRAPHIC DESIGN
95%
MARKETING
85%
BRANDING
95%
MERCHANDISING
80%
ART DIRECTION
85%
PRODUCT DEVELOPMENT
90%
PROJECT MANAGEMENT
85%
PROMOTIONAL MARKETING
80%
ADOBE CREATIVE SUITE
95%
MS OFFICE SUITE
95%
HTML / CSS
70%
Branding
IDENTITY, STRATEGY,
DEVELOPMENT, CORPORATE, RETAIL & PRODUCT
MARKETING
EXPERIENTIAL,
PROMOTIONAL, INCENTIVE & MERCHANDISE
MERCHANDISING
PRODUCT, VISUAL,
DIGITAL, RETAIL &
WHOLESALER
DESIGN
GRAPHIC, ADVERTISING,
USER EXPERIENCE, FASHION, PROMOTION & PACKAGING
PORTFOLIO.
EXPERIENCE.
Vision-focused strategic brand builder, successful analytical marketer and well-versed creative designer with multi-disciplinary experience and proven accomplishments in building brand identity, expanding market share and driving company growth in both B2B and B2C through collaboration, organization and innovation.
2016 - PRESENT
THE SAINT LOUIS BREWERY, ST. LOUIS, MO
Brand Manager
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Developed, managed and executed annual marketing and sales brand plan focusing on product lines, budgets, sales tools, wholesaler and retailer programs, sponsorships, advertising, events and promotions.
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Supported annual strategic planning process, leading tactical planning, monitoring trends and reporting on marketplace changes.
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Implemented and managed DAM software supporting marketing, sales, wholesalers, retailers and brewpub locations for consistent brand messaging and integrity.
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Built brand guidelines for corporate and brand identities. Created and maintained over 700 digital assets, templates and sales collateral for B2B and B2C sales and marketing initiatives.
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Worked closely with sales and brewpub operations departments to increase consumer engagement, brand awareness and brand loyalty by 15% year over year through marketing trends, key opportunities for innovation and optimization.
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Researched, executed and managed consumer loyalty app leading to a 35% increase in brewpub traffic.
-
Launched, designed, merchandised and managed in-house and online retail merchandise program increasing revenue by $1M.
-
Collaborated and coordinated with cross-functional teams, including external marketing and PR agencies; domestic and overseas merchandise and promotional vendors; and internal teams (social media, events, and graphics) to drive cohesive successful campaigns.
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Designed, managed and organized all print, digital, social, consumer and wholesaler newsletter and promotional campaigns.
2013 - 2016
BECKER BRANDS INTERNATIONAL, ST. LOUIS, MO
Product Development Designer
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Directed launch and design of national licensed leather goods brand, medical accessory brand and cause-related apparel brand to increase company diversification increasing revenue by $2M.
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Developed and executed rebranding strategies of core winter accessory brand through product restructuring, retail merchandising, marketing collateral and CMS for both B2B and B2C increasing brand recognition and retailer loyalty by 10%
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Constructed product development tech packs for all in-house brands.
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Managed overseas production ensuring consistency and integrity of both in-house and private-label brands and product standards.
2009 - 2013
A&E GROUP, LLC, ST. LOUIS, MO
Senior Brand Designer
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Facilitated design and development of national apparel brand featuring MLB, NHL & NBA licensed photography including brand identity, packaging, marketing collateral, B2C ecommerce site, print and digital advertising increasing revenue by $1.5M.
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Led innovative comprehensive rebranding campaign across all in-house brands increasing consumer engagement, brand loyalty and sales revenue by 12%.
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Collaborated with sales, marketing and operations departments on B2B marketing collateral, advertising and promotion.
2006 - 2009
CREATIVE PACKAGING RESOURCES, ST. LOUIS, MO
Graphic Designer
2005 - 2006
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Created in-house design agency increasing profits by 20%.
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Led concept, design and execution of all visual materials and graphics for local and national CPG packaging and display projects.
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Supported a multi-functional team with material and manufacturing understanding for the creation of designs that met consumer and business needs.
TOMA, LLC, EDWARDSVILLE, IL
Owner
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Established high-end promotional marketing and executive incentive giftware company servicing Fortune 500 companies.
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Developed revenue projections, budget, timeline, fulfillment and distribution of all project deliverables.
2002 - 2005
E. SMITH & ASSOCIATES, GRANITE CITY, IL
Promotions Designer
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Led conception of promotional and marketing campaigns for national CPG retailers and advertising agencies.
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Increased consumer awareness and engagement for clients through branding campaigns, product launches, promotions and incentive programs.
COnnect.
Phone Messaging | 314.717.1915