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Hello. I'm
JONATHAN HAVLIK
.

Vision-focused strategic brand builder, successful analytical marketer and well-versed creative designer with multi-disciplinary experience and proven accomplishments in building brand identity, expanding market share and driving company growth in both B2B and B2C through collaboration, organization and innovation.

PROFESSIONAL SKILLS.

GRAPHIC DESIGN

95%

MARKETING

85%

BRANDING

95%

MERCHANDISING

80%

ART DIRECTION

85%

PRODUCT DEVELOPMENT

90%

PROJECT MANAGEMENT

85%

PROMOTIONAL MARKETING

80%

ADOBE CREATIVE SUITE

95%

MS OFFICE SUITE

95%

HTML / CSS

70%

SKILLS

Branding

IDENTITY, STRATEGY,

DEVELOPMENT, CORPORATE, RETAIL & PRODUCT

MARKETING

EXPERIENTIAL,

PROMOTIONAL, INCENTIVE & MERCHANDISE

MERCHANDISING

PRODUCT, VISUAL,

DIGITAL, RETAIL &

WHOLESALER

DESIGN

GRAPHIC, ADVERTISING, 

USER EXPERIENCE, FASHION, PROMOTION & PACKAGING

PORTFOLIO

PORTFOLIO.

WEB DESIGN

WEB DESIGN

BRAND AWARENESS AND EDUCATION SITE

PACKAGING DESIGN

PACKAGING DESIGN

VARIETY PACK OUTER BOX AND BEER LABELS

TELEVISION AD

TELEVISION AD

BRAND AWARENESS 'BEER FOR THAT' CAMPAIGN

VEHICLE WRAP

VEHICLE WRAP

BRAND SUSTAINABILITY INITIATIVE CAMPAIGN

BRAND DEVELOPMENT

BRAND DEVELOPMENT

NATIONAL MLB, NHL, NBA LICENSED SPORTSWEAR BRAND

LOYALTY APP

LOYALTY APP

CONSUMER DIGITAL REWARD CARDS

PACKAGING DESIGN

PACKAGING DESIGN

RETAIL MERCHANDISING SHOULDER PAD WRAP

AD DESIGN

AD DESIGN

PRODUCT LAUNCH 'WE FOUND OUR BEACH' CAMPAIGN

MARKET STRATEGY

MARKET STRATEGY

INDUSTRY AND CONSUMER ANALYSIS

CATALOG DESIGN

CATALOG DESIGN

BRAND & FULL PRODUCT LINE DEVELOPMENT

PRODUCT DESIGN

PRODUCT DESIGN

SIDECAR COCKTAIL INSPIRED BEER

BILLBOARD DESIGN

BILLBOARD DESIGN

PRODUCT LAUNCH 'VIVA RAZ HEF' CAMPAIGN

AD DESIGN

AD DESIGN

BRAND AWARENESS 'BEER FOR THAT' CAMPAIGN

PRODUCT DESIGN

PRODUCT DESIGN

TROPICAL PAIN KILLER COCKTAIL INSPIRED BEER

SOCIAL DESIGN

SOCIAL DESIGN

CONSUMER ENGAGEMENT 'SCHHHH' CAMPAIGN

ASSET MANAGEMENT

ASSET MANAGEMENT

BRANDFOLDER (DAM) CREATION AND MANAGMENT

ECOMMERCE DESIGN

ECOMMERCE DESIGN

FULL PRODUCT LINE DESIGN AND DEVELOPMENT

AD DESIGN

AD DESIGN

BRAND LOYALTY 'ORIGINAL' CAMPAIGN

MERCHANDISE DEVELOPMENT

MERCHANDISE DEVELOPMENT

RETAIL APPAREL AND ACCESSORIES

CATALOG DESIGN

CATALOG DESIGN

BRAND IDENTITY & PRODUCT LINE DEVELOPMENT

SOCIAL DESIGN

SOCIAL DESIGN

BRAND LOYALTY 'VOTE' CAMPAIGN

BEER MENU

BEER MENU

CONSUMER EDUCATION MENU BINDER

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

PATENTED DESIGN BEVERAGE HOLDER GLOVE

BILLBOARD DESIGN

BILLBOARD DESIGN

HOLIDAY NON-ALC 'PACE YOURSELF' CAMPAIGN

EVENT BRANDING

EVENT BRANDING

NATIONALLY RECOGNIZED STOUT AND OYSTER FESTIVAL

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

NATIONAL RAWLINGS LICENSED LEATHER GOODS

AD DESIGN

AD DESIGN

BRAND AWARENESS 'MAKE IT A GOOD ONE' CAMPAIGN

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

NATIONAL RETAIL CAUSE AWARENESS BRAND

EXPERIENCE

EXPERIENCE.

Vision-focused strategic brand builder, successful analytical marketer and well-versed creative designer with multi-disciplinary experience and proven accomplishments in building brand identity, expanding market share and driving company growth in both B2B and B2C through collaboration, organization and innovation.

2016 - PRESENT

THE SAINT LOUIS BREWERY, ST. LOUIS, MO

Brand Manager

  • Developed, managed and executed annual marketing and sales brand plan focusing on product lines, budgets, sales tools, wholesaler and retailer programs, sponsorships, advertising, events and promotions.

  • Supported annual strategic planning process, leading tactical planning, monitoring trends and reporting on marketplace changes.

  • Implemented and managed DAM software supporting marketing, sales, wholesalers, retailers and brewpub locations for consistent brand messaging and integrity.

  • Built brand guidelines for corporate and brand identities. Created and maintained over 700 digital assets, templates and sales collateral for B2B and B2C sales and marketing initiatives. 

  • Worked closely with sales and brewpub operations departments to increase consumer engagement, brand awareness and brand loyalty by 15% year over year through marketing trends, key opportunities for innovation and optimization.

  • Researched, executed and managed consumer loyalty app leading to a 35% increase in brewpub traffic.

  • Launched, designed, merchandised and managed in-house and online retail merchandise program increasing revenue by $1M.

  • Collaborated and coordinated with cross-functional teams, including external marketing and PR agencies; domestic and overseas merchandise and promotional vendors; and internal teams (social media, events, and graphics) to drive cohesive successful campaigns.

  • Designed, managed and organized all print, digital, social, consumer and wholesaler newsletter and promotional campaigns.

2013 - 2016

BECKER BRANDS INTERNATIONAL, ST. LOUIS, MO

Product Development Designer

  • Directed launch and design of national licensed leather goods brand, medical accessory brand and cause-related apparel brand to increase company diversification increasing revenue by $2M.

  • Developed and executed rebranding strategies of core winter accessory brand through product restructuring, retail merchandising, marketing collateral and CMS for both B2B and B2C increasing brand recognition and retailer loyalty by 10%

  • Constructed product development tech packs for all in-house brands.

  • Managed overseas production ensuring consistency and integrity of both in-house and private-label brands and product standards.

2009 - 2013

A&E GROUP, LLC, ST. LOUIS, MO

Senior Brand Designer

  • Facilitated design and development of national apparel brand featuring MLB, NHL & NBA licensed photography including brand identity, packaging, marketing collateral, B2C ecommerce site, print and digital advertising increasing revenue by $1.5M.

  • Led innovative comprehensive rebranding campaign across all in-house brands increasing consumer engagement, brand loyalty and sales revenue by 12%.

  • Collaborated with sales, marketing and operations departments on B2B marketing collateral, advertising and promotion.

2006 - 2009

CREATIVE PACKAGING RESOURCES, ST. LOUIS, MO

Graphic Designer

2005 - 2006

  • Created in-house design agency increasing profits by 20%.

  • Led concept, design and execution of all visual materials and graphics for local and national CPG packaging and display projects.

  • Supported a multi-functional team with material and manufacturing understanding for the creation of designs that met consumer and business needs.

TOMA, LLC, EDWARDSVILLE, IL

Owner

  • Established high-end promotional marketing and executive incentive giftware company servicing Fortune 500 companies.

  • Developed revenue projections, budget, timeline, fulfillment and distribution of all project deliverables.

2002 - 2005

E. SMITH & ASSOCIATES, GRANITE CITY, IL

Promotions Designer

  • Led conception of promotional and marketing campaigns for national CPG retailers and advertising agencies.

  • Increased consumer awareness and engagement for clients through branding campaigns, product launches, promotions and incentive programs.

CONTACT

COnnect.

Phone Messaging |  314.717.1915

Thank You! Message received. I'll be in touch soon..

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