I am responsible for many facets in the marketing department including; graphic design, project management, brand and events marketing, experiential marketing, distributor and retail merchandising.

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Design & Department Project Management:
- Developed company brand standards guide, 
- Created and implemented 'Brandfolder' - an online sales tools and branding assets portal
- Facilitated massive overhaul of company website layout, content and design
- Design all print, digital and OOH advertising campaigns, sales promotions and branded events
- Design all territory fleet vehicles including trailers, portable bars, delivery and draft vans
- Streamlined department for increased productivity and cost savings with in-house design services, online assets

   and signage/display production

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Experiential & Brand Marketing:
- Created and implemented yearly company brand plan including program and promotion outlines, brand and

   sales focuses, new and extended product lines, budgets, sales tools and assets
- Facilitated loyalty and incentive programs for sales team, accounts, distributors and employees
- Developed digital beer/photo/map kiosk for increased consumer interaction and brand awareness at brewpub

   locations
- Created and implemented brewpub beer menu and sampling program to build consumer experiences
- Facilitated multiple branding updates including brewpub remodeling, signage and artwork commissions for

   increased consumer experiences and brand awareness

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Merchandising:
- Designed and implemented eCommerce website for increased brand visibility and merchandise sales
- Procured retail and event assortments for both brewpub locations and eCommerce website
- Developed wholesaler/distributor POS system for increased display placements
- Designed and procured all POS displays, enhancers and merchandise for distributors, retailers and brewpubs
- Maintained brewpub retail areas including merchandise layouts, displays and signage